I want to ride my bicycle
- Thu 09th 2010, Rachel
How the British Heart Foundation (BHF) used social media for the London to Brighton bike ride.
The London to Brighton (L2B) bike ride is the flagship event in the BHF calendar. Over 27,000 people rode 54 miles raising an astounding £4million for life-saving research.
With our L2B riders increasingly comfortable with social media tools we wanted to add value to their experience not only on the day but before and after the event.
We started using social media tools such as Twitter, Facebook, Flickr and blogger in 2009. While social media success doesn’t come overnight we were able to reap rewards in 2010.
Our presentation will share:
• What 15 hours of live social media coverage really means and how we did it
• How we integrated video across our activity including into emails and our website
• Statistics from the campaign; visitors, mentions and more
• First steps in using Foursquare… (Spoiler alert – the numbers are small)
And we’ll give you some insight into what to do when you’re faced with a communication crisis.
We learnt a lot from the 2009 and 2010 events; especially that social media success is not something that comes quickly and easily. Like a pair of new shoes, the more you wear them the better they feel, the same can be said of social media.
I hope that you find the presentation interesting and I am looking forward to answering any questions!
Until next week…
