nfptweetup

I wanted to share a link to this post from Kevin Baughen, where he talks about the useful learnings he took away from the two great presentations we had at the event from the British Heart Foundation and RAF Benevolent Fund.

To quote from Kevin’s post, these learnings were:

1. Coordination of activity across social media platforms and other activities is vital to generating the most benefit
2. Creativity and a compelling story still capture the attention and imagination of audiences
3. Both these charities will continue activity beyond the core event

Thank you to Kevin for adding these insights.  You can read Kevin’s full post here and follow him on Twitter @kevbaughen.

Oh, and if you haven’t already done so, don’t forget to tell us what you thought of the event, and help us to make the next one even better, by completing the survey.  Thanks!

Rachel

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How the British Heart Foundation (BHF) used social media for the London to Brighton bike ride.

The London to Brighton (L2B) bike ride is the flagship event in the BHF calendar. Over 27,000 people rode 54 miles raising an astounding £4million for life-saving research.

With our L2B riders increasingly comfortable with social media tools we wanted to add value to their experience not only on the day but before and after the event.

We started using social media tools such as Twitter, Facebook, Flickr and blogger in 2009. While social media success doesn’t come overnight we were able to reap rewards in 2010.

Our presentation will share:

• What 15 hours of live social media coverage really means and how we did it

• How we integrated video across our activity including into emails and our website

• Statistics from the campaign; visitors, mentions and more

• First steps in using Foursquare… (Spoiler alert – the numbers are small)

And we’ll give you some insight into what to do when you’re faced with a communication crisis.

We learnt a lot from the 2009 and 2010 events; especially that social media success is not something that comes quickly and easily. Like a pair of new shoes, the more you wear them the better they feel, the same can be said of social media.

I hope that you find the presentation interesting and I am looking forward to answering any questions!

Until next week…

Roberto Kusabbi

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In our second blog post to warm up for NFPtweetup next Thursday, 10 June, we get a little taster from Joe Freeman of Diabetes UK about what he, and colleagues from Cancer Research UK and British Heart Foundation, will be sharing at the event:

Diabetes UK, Cancer Research UK and the British Heart Foundation have been working together to raise awareness of the dangers of Active Fat. The fat that makes up your love handles – actually, I won’t assume that you have love handles, that would be rude… The fat that makes up my love handles doesn’t just sit there doing nothing. It’s active, and can cause cancer, Type 2 diabetes and heart disease – scary thought.

With this in mind, it was decided that we should raise awareness about it. Three charities, combining their powers to spread the message about the evilness of active fat. And Active Fat is evil, as I’m sure you’ve all seen in the wonderful animations that were created to spread the awareness message.

All three charities have a large online supporter base across a multitude of social networks and, by working together, we were able to share joint messages and spread the word much further than we would have been able to do on our own. We’ll be talking about how we did that and to what extent this was a success. Oh, and did we learn anything from it? We’ll share that too!

Joe

Digital Communities Manager
Diabetes UK
@JosephFreeman



Originally posted:

June 4, 2010 on the beautiful world blog

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We’re all getting very excited about the prospect of our seventh NFPtweetup event next Thursday, 10 June, and hoping it’s going to be the best yet.

We have some fab speakers coming along to share experiences and insights from their work with social media, from charities including British Heart Foundation, Diabetes UK, YouthNet and Whizz-Kidz, there are 94 people registered to attend the event from a range of charities large and small, and in between, representing a whole host of causes and a diverse range of specialisms, including (but not limited to!) marketing, fundraising, campaigining, volunteering, PR, digital and community management.

We decided we might have to channel some of this excitement into something constructive that people will find useful and that will set the scene for the event, so – starting today – we’re going to do a blog post per day until the day of the event. We hope it will help to get you warmed up for Thursday, and that it will be especially useful for people who haven’t been to an NFPtweetup before and aren’t sure what to expect.

We’re going to include some guest posts from speakers at the event, giving a preview of what they’ll be sharing on the night, and we’ll also have some other social media-related posts along the way, from some other people you might have heard of… (how mysterious).

So, look out for the next post in the series tomorrow, which will be a guest post from Joe Freeman from Diabetes UK, giving us a preview of what we can expect to hear from him at the event next week. I’m looking forward to it already!

Rachel

Originally posted:

June 3, 2010 on the beautiful world blog

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