NFPtweetup seven session preview: Active Fat campaign show and tell

  • Tue 24th Aug 2010, francine

In our second blog post to warm up for NFPtweetup next Thursday, 10 June, we get a little taster from Joe Freeman of Diabetes UK about what he, and colleagues from Cancer Research UK and British Heart Foundation, will be sharing at the event:

Diabetes UK, Cancer Research UK and the British Heart Foundation have been working together to raise awareness of the dangers of Active Fat. The fat that makes up your love handles – actually, I won’t assume that you have love handles, that would be rude… The fat that makes up my love handles doesn’t just sit there doing nothing. It’s active, and can cause cancer, Type 2 diabetes and heart disease – scary thought.

With this in mind, it was decided that we should raise awareness about it. Three charities, combining their powers to spread the message about the evilness of active fat. And Active Fat is evil, as I’m sure you’ve all seen in the wonderful animations that were created to spread the awareness message.

All three charities have a large online supporter base across a multitude of social networks and, by working together, we were able to share joint messages and spread the word much further than we would have been able to do on our own. We’ll be talking about how we did that and to what extent this was a success. Oh, and did we learn anything from it? We’ll share that too!

Joe

Digital Communities Manager
Diabetes UK
@JosephFreeman



Originally posted:

June 4, 2010 on the beautiful world blog

NFPtweetup seven is just a week away!

  • Tue 24th Aug 2010, francine

We’re all getting very excited about the prospect of our seventh NFPtweetup event next Thursday, 10 June, and hoping it’s going to be the best yet.

We have some fab speakers coming along to share experiences and insights from their work with social media, from charities including British Heart Foundation, Diabetes UK, YouthNet and Whizz-Kidz, there are 94 people registered to attend the event from a range of charities large and small, and in between, representing a whole host of causes and a diverse range of specialisms, including (but not limited to!) marketing, fundraising, campaigining, volunteering, PR, digital and community management.

We decided we might have to channel some of this excitement into something constructive that people will find useful and that will set the scene for the event, so – starting today – we’re going to do a blog post per day until the day of the event. We hope it will help to get you warmed up for Thursday, and that it will be especially useful for people who haven’t been to an NFPtweetup before and aren’t sure what to expect.

We’re going to include some guest posts from speakers at the event, giving a preview of what they’ll be sharing on the night, and we’ll also have some other social media-related posts along the way, from some other people you might have heard of… (how mysterious).

So, look out for the next post in the series tomorrow, which will be a guest post from Joe Freeman from Diabetes UK, giving us a preview of what we can expect to hear from him at the event next week. I’m looking forward to it already!

Rachel

Originally posted:

June 3, 2010 on the beautiful world blog