nfptweetup

For our sixth guest blog post, we hear from Ollie Drackford at YouthNet with a preview of what he’ll be sharing at the NFPtweetup this Thursday:

YouthNet’s online guide to life, TheSite.org, is a trusted source of information, advice and guidance on whole plethora of issues, ranging from relationships and sex, to the law and health.  It also holds a wealth of impartial articles, videos and podcasts about finance, supporting thousands of young people a month through problems around budgeting, bankruptcy and debt.

The recent economic crisis has heightened these problems for young people: with financial issues also impacting their job prospects, their study choices, relationships and mental health.  With this in mind, we set out to develop a campaign that would generate greater awareness of the related content, services and support available on TheSite.org.  Finance, however, doesn’t have quite the same ‘sex appeal’ as some of TheSite.org’s other website content – so how could we encourage young people to express their opinions on this topic?

The idea: a creative competition, ‘LifeSupport: Change through art’, asking 16 to 25-year-olds to submit artwork based on their experiences of the recession.  A competition that would engage and encourage them to share their thoughts and experiences on these troubling times, offering them a place for their voices to be heard on the issues, whilst at the same time signposting them to the support and advice on offer from TheSite.org.

With funding from the Citi Foundation, support from our agencies, beautiful world and Theobald Fox, and the involvement of our entire Communications and Marketing team, what started as a relatively small idea grew to a major integrated marketing and PR campaign.

Through a mixture of offline and online activities (with a particular focus on social media work), we were able to create a unique and pretty exciting campaign. You need only look at the awards exhibition, or the shortlisted entries and jaw-dropping winning video to see how successful and unique it was.

Join us on Thursday to find out more.

Ollie Drackford

@YouthNetUK

@OllieFD

Originally posted:

June 11, 2010 on the beautiful world blog

Tweet

We’re all getting very excited about the prospect of our seventh NFPtweetup event next Thursday, 10 June, and hoping it’s going to be the best yet.

We have some fab speakers coming along to share experiences and insights from their work with social media, from charities including British Heart Foundation, Diabetes UK, YouthNet and Whizz-Kidz, there are 94 people registered to attend the event from a range of charities large and small, and in between, representing a whole host of causes and a diverse range of specialisms, including (but not limited to!) marketing, fundraising, campaigining, volunteering, PR, digital and community management.

We decided we might have to channel some of this excitement into something constructive that people will find useful and that will set the scene for the event, so – starting today – we’re going to do a blog post per day until the day of the event. We hope it will help to get you warmed up for Thursday, and that it will be especially useful for people who haven’t been to an NFPtweetup before and aren’t sure what to expect.

We’re going to include some guest posts from speakers at the event, giving a preview of what they’ll be sharing on the night, and we’ll also have some other social media-related posts along the way, from some other people you might have heard of… (how mysterious).

So, look out for the next post in the series tomorrow, which will be a guest post from Joe Freeman from Diabetes UK, giving us a preview of what we can expect to hear from him at the event next week. I’m looking forward to it already!

Rachel

Originally posted:

June 3, 2010 on the beautiful world blog

Tweet